If you are considering starting a business, do you need a website? If you have a business, do you need a better website? Of course, it depends. What is your product or service? Who is your market? How do you communicate now? Are you simply trying to push a message or are you looking to have a conversation? Do you have repeat customers and the potential to form a "tribe" or is your business purely transactional with no thought of ongoing relationships? What is the competition doing? Is your business totally local or do you have the potential to have a broader reach? What are customer expectations for your industry or niche? These and many more are the factors you should weigh to come to a decision about this issue. Know that websites can be inexpensive for some types as compared to the past. Last question - can your business afford not to have one?

